Communication is an art. There is no exact equation or incantation that, when spoken, creates valuable communication between individuals. The entire process can be a masterful dance of words and nonverbal gestures, or an awkward stare reminiscent of a junior high crush. Unfortunately, the latter is more often true of communication occurring within organizations. However, the oft-quoted saying, “You cannot not communicate” remains true. Similar to a well-performed ballet, communication requires much thought and practice to be executed well. 
Last week, I was able to sit down with the Communication Star Josh McCarnan. Josh is a personal friend, gifted communicator, and the Director of Communication at Hampton Park Baptist Church. He said that the greatest need for communication at Hampton Park is the alignment of philosophy with practice. Often, the stated goal or objective held by an organization is not supported by the everyday operations executed. This type of scenario is a tell-tale sign of poor communication. For Josh, there is often a disconnect between what is strategically planned by the leaders of Hampton Park, and some of the practical lifestyle applications that go on within the church. His goal is to aid in the transportation of the vision to the everyday execution. This internal communication must be established before further external communication can be enhanced.
Josh claimed that the biggest asset in his quest for valuable communication is the freedom to fail. He acknowledges an open and understanding mindset at Hampton Park that allows him to experiment and find results. This “openness” is absolutely neccessary for quality communication to be garnered within a corporation. In addition, he stated the importance of trust and assurance of loyalty between employees and employers to communicate honestly and effectively with each other.
Effective communication can transform an organization from the inside-out. Or, in the case of Hampton Park, it can be used to methodically align philosophy with practice. It merely takes a concerted effort and sense of discipline on behalf of the participants. There is a Japanese proverb that claims, “we are fools whether we dance or not, so we might as well dance.” The same, I think, could be said for communicating well.
by: Adam Vazquez
